Using August Observances
By Penny Sansevieri
It’s time to run through our August observances and unique author brand enhancements and content ideas for your monthly book marketing plan!
Without a regular connection to readers, you’re just another book on the shelf.
Take the time to make yourself stand out by using our monthly observances and tips to create interesting content with your own unique twist.
This is part of really refining your author brand!
Timely content that uses popular and trending search terms and hashtags is a great way to enhance your visibility and improve SEO in a very simple way.
And what’s really key: content ideas don’t always have to stem from your genre or topic.
When it comes to author marketing and building an author brand, ensuring that your fans and followers have ways to connect with you on a more personal level is as powerful as speaking about your genre and topic.
How to Use My Content Ideas
Below are holidays and just plain wacky and fun August observances for 2021.
I’ve also included a few content ideas and angles to help spark your creativity and help you wrap your mind around how to work them into your author branding.
Not all of these are worth an entire blog post or article, but nearly all of them can be turned into a fun or thought-provoking social media post or blurb in your newsletter – so it’s like getting triple the ideas!
There are always a lot of holidays around food, drink, and cooking, so get ready to share recipes or tag local fave establishments and ask followers to share theirs. The same goes for activities: this is a great chance to take selfies and/or to share a bit about yourself outside of being a writer.
These also open up opportunities for you to make recommendations for products – no, not official ads, but again, people love to follow someone who’s a great resource. Think outside the box to come up with ways you can help people out and make their lives easier or more exciting.
Keep in mind: ALL of your posts should encourage your fans and followers to respond, chime in, share their feedback, insight, stories, etc. Don’t forget to work that angle: let them know you want to hear from them!
Also remember: Your goal is to encourage engagement – never post flat content; be creative with how you pull others into the conversation and offer ways for them to easily engage.
If you feel a little guilty about the lack of book marketing planning you’ve done so far in 2021, use this list as a productive kick in the rear. Commit to writing some form of content every day and use it on social, for your blog, in your newsletter – get creative!
Giving yourself a bar to reach is the first step to upping your author branding game.
Kick-off a great year of book marketing and promotion by grabbing our Monthly Book Marketing Planner from the Free Resources and Downloads section at the end of this post.
Do polls, giveaways, fan art contests: remember to make it about your readers – not about you – and you’re guaranteed to see better engagement.
If you need some additional support on how to translate these ideas into actual content and posts, consider signing up for email coaching with me and we’ll get personal!
Getting Started with August Observances
Start with these month-long ideas! Several offer opportunities to support a cause close to your heart by sharing stories, raising awareness, and/or giving your followers ways to donate money, time, and love to your favorite issues.
Admit You’re Happy Month
Family Fun Month
International Pirate Month
National Catfish Month
National Eye Exam Month
National Golf Month
National Picnic Month
Romance Awareness Month
Water Quality Month
August Observances by the Week
Week 1 – International Clown Week
Week 1 – National Simplify your Life Week
Week 2 – National Smile Week
Week 3 – Friendship Week
Week 4 – Be Kind to Humankind Week
August Observances by the Day
International Forgiveness Day
National Girlfriends Day
National Mahjong Day
National Mountain Climbing Day
National Raspberry Cream Pie Day
Sisters Day – This is a great reason to call out special characters in your book if you’ve got a dynamic sister duo.
National Coloring Book Day – If you’ve written any kind of children’s book it’s worth bringing attention to this day, celebrate books for kiddos and work your title into the mix.
National Ice Cream Sandwich Day
Grab Some Nuts Day
National Watermelon Day
National Chocolate Chip Cookie Day
U.S. Coast Guard Day
National Underwear Day
National Oyster Day
Work Like a Dog Day
National Fresh Breath Day
Wiggle Your Toes Day
International Beer Day
National Clown Day
International Hangover Day
National Lighthouse Day
National Mustard Day
Professional Speakers Day
International Cat Day
Summer Olympics Closing Ceremony
Sneak Some Zucchini onto Your Neighbor’s Porch Day
Middle Child’s Day
Book Lover’s Day – Plan a special promotion, a limited time discount, a BOGO, don’t let this big opportunity pass you by, get busy.
National S’mores Day
Presidential Joke Day
Son and Daughter Day
World Elephant Day
Blame Someone Else Day
Friday the 13th
Left Hander’s Day
National Kool-Aid Day
National Creamsicle Day
Feast of the Assumption
Relaxation Day – This is another excellent reader-centric opportunity, relaxing with a book is the pinnacle of self-care, help your followers by reminding them to participate.
National Tell a Joke Day
National Thriftshop Day
Bad Poetry Day
National Potato Day
National Radio Day
World Mosquito Day
National Honey Bee Awareness Day
National Spumoni Day
Senior Citizen’s Day
Poet’s Day – Poetry has always been such an emotional, yet complicated genre to promote and get in front of the right people, but this is a great reason to kick off a marketing push, start creating memes with samplings of your work, use today to commit to better promotional efforts going forward!
Be an Angel Day
National Tooth Fairy Day
Ride the Wind Day
Iconic American Restaurants Day
Kiss and Make Up Day
National Banana Split Day
National Dog Day
Women’s Equality Day
Just Because Day
Stuffed Green Bell Peppers Day
World Daffodil Day
International Bat Night
More Herbs, Less Salt Day
Toasted Marshmallow Day
We Love Memoirs Day – Memoirs are a document of the human experience, and an amazing way for people from all over the world, and different cultures, to feel more connected with one another. If you’re a memoir author use this day to get the word out about your book, naturally. But as an author take the time to share a memoir you’ve enjoyed, recommend it on your social, and log in to rate and review the book on Goodreads and Amazon if you haven’t already and encourage others to share and do the same.
National Eat Outside Day
National Trail Mix Day
Remember, being an author demands creativity, and it also demands authenticity when developing a marketing plan to support your author brand.
Coming up with unique content ideas for authors as part of your marketing plan is a great way to take your success seriously, without taking yourself too seriously! And these August observances should really help.
For Additional Information, Contact Penny Sansevieri