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Two FAPAcon Workshops to Help Monitize (Sell) More Books

FAPAcon2021 for Florida authors and publishers on July 30 & 31, 2021, at the Hilton Orlando Buena Vista Palace in Orlando, Florida. (Special conference rates for attendees. Check with the hotel for more information call (407) 827-2727.

Two FAPAcon Workshops to Help Monitize (Sell) More Books

Here’s something almost every author and publisher wants to know more about: How to sell more books! The two FAPAcom2021 industry speakers at 2:30 pm with both traditional and non-traditional book sales.

For complete information speakers, workshops, conference events, and registration details for FAPAcon2021 go to https://myfapa.org/fapacon2021/fapa-conference-speakers/

2:30 pm Workshops on Friday, July 30

Tieshena Davis, CEO and Senior Publisher with Purposely Created Publishing Group says: Think like a Bookpreneur: Ways to Monetize Your Book Beyond Traditional Sales

She believes that a professionally written and organized book can be the launchpad to creating a profitable business model for long-term author success. In this session, Tieshena will share how any author can transform their book into multiple streams of income, acquire new customers, and identify new revenue-generating opportunities.

Tieshena Davis headshotTieshena Davis is the bestselling author of Think Like a Bookpreneur, creator of the Indie Author Legacy Awards (IALA), and the founding publisher of Purposely Created Publishing Group, an international award-winning firm specializing in author branding and development. She appears widely at professional events, teaching audiences how to leverage writing to advance their business and career goals in competitive environments.

She was recently awarded 2017 Medical Moguls Academy “Faculty of the Year”, honored as Prince George’s County Maryland Top Forty Under 40, and recognized by Examiner.com as “ 2015 Best of the Best in Publishing.

Tieshena’s advice has been featured in The Huffington Post, Black Enterprise, Publishers Weekly, Forbes.com and other numerous media outlets. She is a graduate of Yale University’s Book Publishing Executive Program and an active member of the Independent Book Publishers Association.

Website: www.publishyourgift.com

The other workshop on how to sell more books more profitably—with no returns—will be led by author and book marketing consultant Brian Jud.

Attendees will discover how to sell their books in more ways than they ever imagined and to people they never knew existed— in large, non-returnable quantities. He will define special markets and why they are good places to sell books. This is for fiction, non-fiction, publishers and published authors. Here are some details.

  • Find new sources of book sales in untapped markets for higher sales, revenue and profits 
  • Retail sales through supermarkets, airport stores, gift shops, discount stores, warehouse clubs, specialty stores and more
  • Non-retail sales in large, non-returnable quantities to buyers in corporations, associations, schools and the military

Brian Jud headshot

Brian Jud is the Executive Director of APSS formerly SPAN. He is also the author of How to Make Real Money Selling Books. Brian offers commission-based sales of books to buyers in non-bookstore markets.

Website: www.bookapss.org

The Friday Sessions are priced separately. Go to https://myfapa.org/product/fapa-conference/ for pricing and registration.   For FAPA membership visit https://myfapa.org/about-fapa/.

There are four additional sessions on Friday to choose from + More on Saturday

Saturday’s sessions will feature four topics: growing your book business, pre-launch strategies, understanding legal issues, and exploring out-of-the-box marketing strategies. Sponsors and vendors will also be available to answer questions about their products and services.


In addition to two days of valuable information, FAPAcon2021 attendees should also plan to attend the Friday evening Pool Party where you can join your fellow conference attendees for a casual social get-together designed to give you an opportunity to mingle and network with old and new friends.

The President’s Annual Book Awards Celebration is on Saturday night. It’s an exciting night of celebrating the book award finalists and honoring the people who are making a difference in our publishing community. Please note that this year, FAPA has switched from a sit-down banquet to a more affordable heavy hors d’oeuvres menu to accompany our celebration of our esteemed book award winners.

So… bring your questions. Bring your enthusiasm. And plenty of business cards so you can make some valuable connections. Remember, there’s no need to go it alone when you’re with FAPA!

We’ll be back next Monday with the details of the 4:00 pm workshops in Hallard Press Gazette.

The Florida Authors & Publishers Association (FAPA) is a non-profit 501(c)(3) that is dedicated to providing the highest quality of information, resources, and professional development to members and others interested in the writing and publishing profession in the state of Florida. Hallard Press is a member of FAPA.


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