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Social Media Workshops for Beginners and Advanced Users

FAPAcon2021 for Florida authors and publishers on July 30 & 31, 2021, at the Hilton Orlando Buena Vista Palace in Orlando, Florida. (Special conference rates for attendees. Check with the hotel for more information at (407) 827-2727.

Reserve your FAPAcon2021 hotel room NOW. https://book.passkey.com/event/50146848/owner/1461794/home Special conference rates in effect.

Some people find social media a huge, complicated, mystery. Others have mastered the basics and want to know more and get more out of it. Two FAPAcom2021 Friday 4:00 pm workshops will cater to both groups.

For complete information speakers, workshops, conference events, and registration details for FAPAcon2021 go to https://myfapa.org/fapacon2021/fapa-conference-speakers/

4:00 pm Workshops on Friday, July 30


Social Media 101 for Beginners

Chris Gibson HeadshotChris Gibson, author, content creator and multi-media expert, will be leading the Social Media and Marketing for Authors 101 (For Beginners) session.

Chris will discuss strategies that can build visibility and brand for your book in this new age of influence. Having self-published several of his own bestselling books and creating the media businesses that supported them, he will share publishing and book launch plans that give authors the rare top-ranking positions in marketplaces such as iTunes and Amazon and a sustainable sales strategy.

Chris lends his experience in publishing and marketing expertise to his clients.  Having self-published several of his own bestselling books and creating the businesses that supported them, he is able to create publishing and book launch plans that get his clients the rare top-ranking positions in marketplaces such as iTunes and Amazon.

As well as his early background as an Executive Vice President of Marketing for several Fortune 100 companies, he is also an internationally-known and respected holistic health and lifestyle expert with four bestselling books on effective alternative healing: Acne Free in 3 Days (1,000,000+ copies sold). Chris is a sought-after expert in the self-publishing and e-publishing market and has been regularly featured on television and radio where he shares his direct experiences helping people live healthier lives. He currently has a very successful presence on YouTube and other social media platforms.

Visit his Youtube and Website: www.youtube.com/chrisgibsonlive and chrisgibsonlive.com

Social Media and Marketing for Authors (Advanced Level)

The goal of this session is to help authors find their way through the jungle of marketing and advertising while simplifying the problematic aspects of being an indie author. Attendees will gain a better understanding of how to leverage data of their audience’s behavior to create systems that will increase sales outside of Amazon for bigger profits.

Pierre Alex Jeanty HeadshotHaitian-born Pierre Alex Jeanty, the author of HER.Ashes of Her Love and HIM, is an international best-selling author, publisher, and author consultant/educator who is dedicated to helping people find direction in their relationships through his poetry and inspirational books, as well as helping other authors and publishers thrive in both the writing and online branding industries. His dedication spans free resources for authors, online courses, mentoring programs, and one-on-one consulting.

Pierre became a full-time author in December 2014, launched Jeanius Publishing, LLC in 2016, and created a marketing agency dedicated to helping authors thrive in the self-publishing world in 2020. He is a Facebook marketing expert and influencer on several social media platforms.

Visit his Website: pierrejeanty.com

The Friday Sessions are priced separately. Go to https://myfapa.org/product/fapa-conference/ for pricing and registration.   For FAPA membership visit https://myfapa.org/about-fapa/.

For details of other FAPAcon speakers and workshops, CLICK HERE and choose the articles with the FAPAcon2021 logo.

Saturday’s sessions will feature four topics: growing your book business, pre-launch strategies, understanding legal issues, and exploring out-of-the-box marketing strategies. Sponsors and vendors will also be available to answer questions about their products and services.


In addition to two days of valuable information, FAPAcon2021 attendees should also plan to attend the Friday evening Pool Party where you can join your fellow conference attendees for a casual social get-together designed to give you an opportunity to mingle and network with old and new friends.

The President’s Annual Book Awards Celebration is on Saturday night. It’s an exciting night of celebrating the book award finalists and honoring the people who are making a difference in our publishing community. Please note that this year, FAPA has switched from a sit-down banquet to a more affordable heavy hors d’oeuvres menu to accompany our celebration of our esteemed book award winners.

So… bring your questions. Bring your enthusiasm. And plenty of business cards so you can make some valuable connections. Remember, there’s no need to go it alone when you’re with FAPA!

We’ll be back next Monday with more information on keynote speaker Steve Berry in Hallard Press Gazette.

The Florida Authors & Publishers Association (FAPA) is a non-profit 501(c)(3) that is dedicated to providing the highest quality of information, resources, and professional development to members and others interested in the writing and publishing profession in the state of Florida. Hallard Press is a member of FAPA.


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