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Hallard Press Gazette

How to Price Your Print Book for Retail Bookstore Sales

How to Price Your Print Book for Retail Bookstore Sales

We get asked that all the time: “How much should I charge for my print book?” Charging too much may slow sales. Charging too little and you’re working for nothing. PLUS, the bookstores (online and bricks & mortar) need 55% of the cover price as their retail margin. How to figure it out?
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Does Your Book Meet the Standards for a Professionally Published Book?

Does Your Book Meet the Standards for a Professionally Published Book?

All authors want their books to sell; they want to share their thoughts with the world. But unless your book looks professional, your chances of meeting your goals are slim to none.
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Link to Covid-19 Vaccinations at Publix Pharmacies

Link to Covid-19 Vaccinations at Publix Pharmacies

Select Publix Pharmacies in a number of Florida counties will have Covid-19 vaccine/vaccinations available this week.
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Looking for a Common Enemy

Looking for a Common Enemy

“If you don’t behave the Romans will come and get you!” So said (I imagine), a barbarian mother to her child in their monsterskin hut somewhere back in the glory days of the Roman Empire. Or the Egyptians will come, or the Persians, or the coat hanger people, or the goblins, or just about any…
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Famous First Paragraphs & Where They Can Take Authors

Famous First Paragraphs & Where They Can Take Authors

One of the first things a junior, wet-behind-the-ears, reporter used to be told by the grizzled cigar-chomping editor was that the first paragraph of any story had to contain the “5-W’s: Who, What, Why, When, Where. And, as if that wasn’t enough, “add in ‘How” if at all possible.
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Should I Use an Aggregator? And What is it???

Should I Use an Aggregator? And What is it???

Do you remember when we first talked about Aggregators? They publish e-books in the ePub format and distribute them to multiple online channels. Instead of having to submit your e-book to each individual website, Aggregators will do it for you.
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Secrets on Writing for the YA Market

Secrets on Writing for the YA Market

They’re not just “small adults.” Writing for young readers and young adults requires some forethought and knowing the unique preferences of the audience.
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Gazette U

Gazette U

Retailers and Distributors Now that we know that Retailers are publishing companies that will sell your book only on their website. Let’s take a look at some of the largest Retailers.
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The (Two) Keys to a Car Rental

The (Two) Keys to a Car Rental

When you buy a car you get at least two sets of keys. Why? Well, in case you lose one set you’ve got a backup. You lock one set in the car, you’ve got a backup. There are two drivers and each can have their own set of keys. You can mail one set to…
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Coloring Outside the Lines

Coloring Outside the Lines

Writing is like coloring. You create a picture and color it in so that the reader can see their version of what you see. Sometimes you want to stay inside the lines and color in one direction. Other times you can get really messy, go way outside the lines, and mix purple with yellow.
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The “Publisher’s Dictionary”

The “Publisher’s Dictionary”

Back when I was a rising fifth grader, the supplies list for school included a dictionary. That’s “dictionary”—as in a printed volume with pages and a hard-red cover and the word “DICTIONARY” in white lettering across the front. “So you can look up words, learn how to spell them—and also learn the meanings,” our teacher…
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Publishing Your Book

Publishing Your Book

First, you’ve imagined and created your work. Then came the editing and proofreading. Next you designed your book so that it would be attractive and readable. Your cover looks great! People are going to want buy your book!  But… who is going to publish it?
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Photos in Your Book?  Three Tips

Photos in Your Book? Three Tips

A few photos can make an instructional, memoir, or historical book have a lot more pizzaz as well as illustrating the content in a way that words cannot. Here are three tips to make your photos look better and cost less.
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Update on Barnes & Noble “Local” Policy

Update on Barnes & Noble “Local” Policy

When Barnes & Noble CEO James Daunt announced the “local store policy” last year it started a bit of a stampede by Indie/self-published authors attempting to get their latest work stacked on a table at the front of the stores. It can be done, but there are some hoops to jump through
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Speaking Fast Food

Speaking Fast Food

I was in a Jersey Mike’s sandwich shop recently for the first time. I ordered a ham and cheese on a bun. “Would you like it Mike’s way?” the sandwich maker asked slapping my order together. “I don’t know,” I responded. “What’s Mike’s way?”
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Walking the High Line

Walking the High Line

Armchair travel in the time of Covid-19. In the late 1800s the West Side Cowboys rode and waved flags in front of Manhattan’s Tenth Avenue freight trains. New Yorkers, being of stubborn and independent character, ignored the Cowboys and their warnings. In time, after many accidents, Tenth Avenue became known as “Death Avenue.”
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Two New Books Coming from Hallard Press in 2021

Two New Books Coming from Hallard Press in 2021

More than a dozen new books from Hallard Press will be coming out during the first half of 2021. Here are two of them you might enjoy. SLUE FOOT by Margaret Edwards and LIFE FORM by Keith Wilson, MD.
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What Type Are You?

What Type Are You?

Most of us know what a “font” is. Some call it a “typeface” or “typestyle.” We speak casually of double spaced 12 pt Times Roman for manuscripts. Helvetica for headlines. Script for flourishes and decorations. But before 1440 (when Gutenburg introduced moveable type to Europe), the “hand” of the monk or scribe would be the…
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The Recipe for Writing 2021

The Recipe for Writing 2021

It’s that time of the year when writers/authors begin to fret. “I want to write. It’s in me. I’ve got to get it out. What can I do? How do I do it?” Read on…
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It’s Almost That Renewal Time of the Year Again

It’s Almost That Renewal Time of the Year Again

It’s 2021. Almost. Time to detox. Get healthy. Be active. Hydrate. Cleanse. Work out. Get into those kale and almond milk shakes. Lose 35 pounds in three months
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