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Hallard Press Gazette

The Bottom Line

The Bottom Line

It’s called “imagination” and most authors (and readers) are OK with that. Some fifty-plus years ago I was laboring away in London at a publishing house in The City transcribing American comic strips into the “Queen’s English.” An editor friend popped in one morning and asked, “Do you want to meet Hank Janson?” “Who’s Hank…
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Three New Thrillers from Hallard Press

Three New Thrillers from Hallard Press

It’s the month of the fiction thriller novel for those long cooped-up June Covid-19 days, and Hallard Press brings you three new, exhilarating adventures. Plunder from Keith Wilson sees Dr. Ben Carson, a CDC doctor fighting a viral epidemic (that sounds familiar!) while he and his new love, Kari Wheeler, are being chased by rebel soldiers in Guatemala…
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Medieval village self-quarantined for 14 months to prevent spread of the plague

Medieval village self-quarantined for 14 months to prevent spread of the plague

Eyam is a picture-perfect English village of less than a thousand people in the Derbyshire Dales. Through a series of happenstance events, Eyam, in 1665, was one of the pioneers in the concept of self-quarantine and social distancing. That summer a flea-infested bolt of cloth arrived at the local tailor shop. Within a week, people…
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Covid-19 Jumpstarts Book Sales in Some Genres

Covid-19 Jumpstarts Book Sales in Some Genres

Covid-19 Jumpstarts Book Sales in Some Genres By John W Prince, Partner & Creative Director, Hallard Press Since March 13, 2020 (which I credit as being “C-day” of Covid-19 in the US) book sales have surged online and fallen in the bricks-and-mortar shops. “Of course,” you might say. “When people have enforced leisure, they turn…
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BISAC?

BISAC?

What is BISAC? BISAC is an acronym for Book Industry Standards and Communications. The BISAC Subject Heading list is an industry-approved list of subject descriptors, each of which is represented by a nine-character alphanumeric code. The descriptor itself consists of two, three or four levels in the manner described below The BISAC Subject Heading list was developed to standardize the…
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A Look Inside the Human Library, where you check out people instead of books.

A Look Inside the Human Library, where you check out people instead of books.

A look inside the Human Library, where you check out people instead of books www.today.com March 9, 2016, 2:48 PM EST With all the violence and conflict in the world, it’s refreshing to know that people from all different demographics are able to sit down together around the world to have an open conversation. That’s…
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Does My Book Need an ISBN?

Does My Book Need an ISBN?

ISBN, Do I Need One? Yes, you need one for your book and not just any ISBN!  Tell me more –ISBN stands for International Standard Book Number. This is a 13-digit code for a book, similar to a Social Security Number. Your book is the only one in the world with this number, just as…
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Do You Know Your Genre?

Do You Know Your Genre?

List Your Book in the Correct Genre! The Key to Being Discovered You wouldn’t look for oranges in the apple bin at a store, would you? So, making sure your novel is listed in its correct genre is the way for your book to be “found”. Let’s take a look at your choice of genres:…
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Don’t Need Editing, Think Again

Don’t Need Editing, Think Again

The Expanded Value to Your Book that Persistent Editing Will Bring to the Reader is Worthwhile. Whew! Did you understand that headline? What was your first thought? “My brain hurts!” That writer needs a good editor! Arghhhh! Behind every good writer lurks a great editor. You’ve probably heard that before and it’s true. Writers can…
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