We Edit, Design & Publish
Your Stories & Dreams.

Hallard Press Gazette

What’s a PCIP Data Block?

What’s a PCIP Data Block?

Have you looked at the copyright page of books lately? That’s the page on the back (verso) of the title page. There’s usually a lot of information in small type on it that you might consider useless or redundant. Trust me, it’s all necessary for a variety of reasons.
Read More
Horrors – There’s Humor in There!

Horrors – There’s Humor in There!

I take full blame. In the throes of uncontrollable laughter, my friend hiccupped, “My mascara must be down to my knees!” It was. All because I’d told a funny story. The problem? We were at a funeral—a solemn, unsettling place where death tickles us under the chin and reminds us our turn is coming. Eye…
Read More
Let Your Characters Do What Characters Need to Do

Let Your Characters Do What Characters Need to Do

So your leading character, Valerie, insults her best friend, Leah, leading to her husband getting angry and shooting Valerie’s champion poodle. What? Why did he do that? Our characters do what they are expected to do (that sometimes works) and they also do what’s not expected (that also works sometimes). Readers expect our characters to…
Read More
Indie Publishing vs. Self-Publishing

Indie Publishing vs. Self-Publishing

What’s the difference? Should you use an Indie publisher instead of self-publishing? It’s a matter of choice—and budget. If you feel comfortable with the technology, and are willing to spend some time learning, go for it yourself. If things get scary in the process, you can always turn to an Indie publisher for help.
Read More
FAPA Announces 2021 Annual Conference in Orlando

FAPA Announces 2021 Annual Conference in Orlando

Each year, the Florida Authors & Publishers Association celebrates outstanding authors, publishers, illustrators, editors, printers, and other professionals involved in the publishing industry at their Annual Conference.
Read More
Searching for the Truth

Searching for the Truth

Michael Crichton died in 2008 at the age of 66. Many Millennials and Generation Z probably won’t recognize the name, but they may remember some of his movies and books. He wrote Jurassic Park, and The Andromeda Strain, among his 18 novels. He also wrote and then produced the movie, The Great Train Robbery, in…
Read More
How to Price Your Print Book for Retail Bookstore Sales

How to Price Your Print Book for Retail Bookstore Sales

We get asked that all the time: “How much should I charge for my print book?” Charging too much may slow sales. Charging too little and you’re working for nothing. PLUS, the bookstores (online and bricks & mortar) need 55% of the cover price as their retail margin. How to figure it out?
Read More
Does Your Book Meet the Standards for a Professionally Published Book?

Does Your Book Meet the Standards for a Professionally Published Book?

All authors want their books to sell; they want to share their thoughts with the world. But unless your book looks professional, your chances of meeting your goals are slim to none.
Read More
Link to Covid-19 Vaccinations at Publix Pharmacies

Link to Covid-19 Vaccinations at Publix Pharmacies

Select Publix Pharmacies in a number of Florida counties will have Covid-19 vaccine/vaccinations available this week.
Read More
Looking for a Common Enemy

Looking for a Common Enemy

“If you don’t behave the Romans will come and get you!” So said (I imagine), a barbarian mother to her child in their monsterskin hut somewhere back in the glory days of the Roman Empire. Or the Egyptians will come, or the Persians, or the coat hanger people, or the goblins, or just about any…
Read More
Famous First Paragraphs & Where They Can Take Authors

Famous First Paragraphs & Where They Can Take Authors

One of the first things a junior, wet-behind-the-ears, reporter used to be told by the grizzled cigar-chomping editor was that the first paragraph of any story had to contain the “5-W’s: Who, What, Why, When, Where. And, as if that wasn’t enough, “add in ‘How” if at all possible.
Read More
Should I Use an Aggregator? And What is it???

Should I Use an Aggregator? And What is it???

Do you remember when we first talked about Aggregators? They publish e-books in the ePub format and distribute them to multiple online channels. Instead of having to submit your e-book to each individual website, Aggregators will do it for you.
Read More
Secrets on Writing for the YA Market

Secrets on Writing for the YA Market

They’re not just “small adults.” Writing for young readers and young adults requires some forethought and knowing the unique preferences of the audience.
Read More
Gazette U

Gazette U

Retailers and Distributors Now that we know that Retailers are publishing companies that will sell your book only on their website. Let’s take a look at some of the largest Retailers.
Read More
The (Two) Keys to a Car Rental

The (Two) Keys to a Car Rental

When you buy a car you get at least two sets of keys. Why? Well, in case you lose one set you’ve got a backup. You lock one set in the car, you’ve got a backup. There are two drivers and each can have their own set of keys. You can mail one set to…
Read More
Coloring Outside the Lines

Coloring Outside the Lines

Writing is like coloring. You create a picture and color it in so that the reader can see their version of what you see. Sometimes you want to stay inside the lines and color in one direction. Other times you can get really messy, go way outside the lines, and mix purple with yellow.
Read More
The “Publisher’s Dictionary”

The “Publisher’s Dictionary”

Back when I was a rising fifth grader, the supplies list for school included a dictionary. That’s “dictionary”—as in a printed volume with pages and a hard-red cover and the word “DICTIONARY” in white lettering across the front. “So you can look up words, learn how to spell them—and also learn the meanings,” our teacher…
Read More
Publishing Your Book

Publishing Your Book

First, you’ve imagined and created your work. Then came the editing and proofreading. Next you designed your book so that it would be attractive and readable. Your cover looks great! People are going to want buy your book!  But… who is going to publish it?
Read More
Photos in Your Book?  Three Tips

Photos in Your Book? Three Tips

A few photos can make an instructional, memoir, or historical book have a lot more pizzaz as well as illustrating the content in a way that words cannot. Here are three tips to make your photos look better and cost less.
Read More
Update on Barnes & Noble “Local” Policy

Update on Barnes & Noble “Local” Policy

When Barnes & Noble CEO James Daunt announced the “local store policy” last year it started a bit of a stampede by Indie/self-published authors attempting to get their latest work stacked on a table at the front of the stores. It can be done, but there are some hoops to jump through
Read More