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Hallard Press Gazette

15 Americanisms You Won’t Find Anywhere Else

15 Americanisms You Won’t Find Anywhere Else

If you threw a party with guests from Australia, the United Kingdom, Singapore, Jamaica, and the United States, they might have a hard time understanding each other. English is spoken in all five countries, but every culture puts its own spin on things.
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FAPAcon 2021 is coming July 30-31

FAPAcon 2021 is coming July 30-31

The Florida Authors and Publishers Association will be hosting their annual conference for authors and publishers, FAPAcon2021, on July 30 and 32 at the Hilton Orlando Buena Vista Palace, located near Disney Springs.
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These Words Were Invented by Mistake

These Words Were Invented by Mistake

English is notorious for adopting words from other languages, leading to plenty of mistranslations or miscommunications. Rather than acknowledging the mistake, English speakers tend to double down and embrace the it, creating new words all on their own. Below are nine such words that were invented by mistake.
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Some Reviews Come From Far Away

Some Reviews Come From Far Away

Getting a solid review of your book can be elusive, but author Manijeh Badiozamani not only got a review, it came from IBNA—the Iranian Book News Agency.
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What Are Mass Nouns?

What Are Mass Nouns?

A noun isn’t always a simple thing — it’s not just people, places, and things. There are proper nouns, common nouns, concrete nouns, and abstract nouns. Add to that, there are also mass nouns and count nouns.
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Do You Know All 8 Parts of Speech?

Do You Know All 8 Parts of Speech?

Grade-school grammar lessons drill the parts of speech into students’ brains, but once you’re out of the classroom it can be hard to remember all the details. You may be a skilled public speaker but not know the difference between a subordinating conjunction and a reflexive pronoun.
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Why Trade Reviews Matter

Why Trade Reviews Matter

Why should you spend $500+ for a trade review? I wondered the same thing until I attended an IBPA Conference session on reviews.
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Innovative Marketing Ideas

Innovative Marketing Ideas

COVID-19 has affected our businesses in profound was. Because of it we, as business owners (yes, even authors are business owners), have to put on our thinking caps and come up with innovative ideas to market our wares. Let me spark your creative juices with some ideas I have found very effective.
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Kent State Revisited – Dealing with Emotional Trauma

Kent State Revisited – Dealing with Emotional Trauma

Tomorrow is the fifty-first anniversary of the May 4, 1970 shootings at Kent State. Each spring I’m reminded of this sad event and the heartache it caused so many. It is a central topic in my book, Surviving: A Kent State Memoir. But many events like this haunt those who witnessed them—the assassination of John…
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8 Comma Rules to Remember

8 Comma Rules to Remember

Commas are one of the most commonly used punctuation tools, but also one of the most misused in the writer’s toolbox. You may have been taught to use a comma when the reader would naturally pause, or need to take a breath, but that’s just a guideline. Of course, grammar gets more specific. There are,…
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Packaging Your Book

Packaging Your Book

If you were going for a job interview, you’d no doubt want to look good and job appropriate. You’ve probably sent in your resume and it was good enough to get you an interview. You want the potential employer to “buy” you—hire you for the job. It’s no different with your book. You want to…
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3 Reasons Why Book Publicity is More Important Than Ever

3 Reasons Why Book Publicity is More Important Than Ever

PR does not sell books. There I said it. If you are doing PR because you think you’ll sell enough copies to get a return on that investment, you are setting yourself up for disappointment.
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Streets, Roads, Avenues, and Boulevards – What are they?

Streets, Roads, Avenues, and Boulevards – What are they?

Street classifications fall into categories – streets, roads, avenues, boulevards, etc. They matter a great deal to city planners and map makers. Learning the street categories could be useful to you, too.
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Interview with James Daunt, CEO Barnes & Noble

Interview with James Daunt, CEO Barnes & Noble

We recently attended the IBPA Publishing University and listened to James Daunt, the keynote speaker. He has been CEO of Barnes & Noble booksellers for a little over a year and has consistently made headlines from the Wall Street Journal to Hallard Press Gazette. He did it again on April 8 with a 90-minute Q&A with…
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Local Authors Featured at Barnes and Noble

Local Authors Featured at Barnes and Noble

Starting on April 9th, local independent authors from The Villages will achieve a much hoped for opportunity to have their books featured at the Barnes & Noble (B&N) store in Lake Sumter Landing.
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Saving the Honey Bees

Saving the Honey Bees

we have a choice in helping to save our environment. If you see bee activity around your home, do not try to exterminate the bees yourself by using pesticides, call a professional beekeeper.
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What We’ll Be Doing Next Week

What We’ll Be Doing Next Week

On Wednesday next week the Independent Book Publishers Association Publishing University 2021 begins and runs until Saturday, April 10th. It’s one of the business and educational highlights of the year for indie publishers like Hallard Press. Like many industries made up of small companies, indie publishers individually don’t have the resources to learn and grow…
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The Challenges of Self-Publishing

The Challenges of Self-Publishing

I am the author of six books – a series of five juvenile fiction books and one nonfiction book for authors who want to market their books to schools. I had a publisher for my first book, but started my own company in 2007, and have self-published ever since. There are two reasons why I…
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The Demise of the Sit-Down Family Dinner

The Demise of the Sit-Down Family Dinner

“We’re the only family we know that, like, sits down and has dinner together almost every day,” my children told me continually over the years. “So, what do other people for meals?” I would ask.
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Before You Pick Up Your Pen

Before You Pick Up Your Pen

Writing your next great novel or self-help book is an exciting, yet daunting, endeavor. Will your readership find it entertaining or informative? Will they be interested enough to purchase your book?
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