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Hallard Press Gazette

Saving the Honey Bees

Saving the Honey Bees

we have a choice in helping to save our environment. If you see bee activity around your home, do not try to exterminate the bees yourself by using pesticides, call a professional beekeeper.
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What We’ll Be Doing Next Week

What We’ll Be Doing Next Week

On Wednesday next week the Independent Book Publishers Association Publishing University 2021 begins and runs until Saturday, April 10th. It’s one of the business and educational highlights of the year for indie publishers like Hallard Press. Like many industries made up of small companies, indie publishers individually don’t have the resources to learn and grow…
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The Challenges of Self-Publishing

The Challenges of Self-Publishing

I am the author of six books – a series of five juvenile fiction books and one nonfiction book for authors who want to market their books to schools. I had a publisher for my first book, but started my own company in 2007, and have self-published ever since. There are two reasons why I…
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The Demise of the Sit-Down Family Dinner

The Demise of the Sit-Down Family Dinner

“We’re the only family we know that, like, sits down and has dinner together almost every day,” my children told me continually over the years. “So, what do other people for meals?” I would ask.
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Before You Pick Up Your Pen

Before You Pick Up Your Pen

Writing your next great novel or self-help book is an exciting, yet daunting, endeavor. Will your readership find it entertaining or informative? Will they be interested enough to purchase your book?
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Keyword Research

Keyword Research

We all know how important keywords and categories are. They help readers find your book. If a reader can’t find your book, they can’t buy it!
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New Author Series in the Villages-News.com

New Author Series in the Villages-News.com

Well, I’m pleased to announce that I’m back again—this is the third or fourth “coming out of retirement,” thanks to an invitation from the indefatigable Meta. Same idea—profiles on people—but this time with more attention on authors and books that deserve to be supported. Supported because they’re good reads; promoted because they’re by local and…
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The ASIN and How It Can Help You Sell Your Book

The ASIN and How It Can Help You Sell Your Book

Amazon assigns a ten letter and/or numbers to every product it sells. They call it the ASIN (Amazon Standard Identification Number). For books the ASIN is now your 10 digit ISBN because, yes, that’s a unique number, too. This number allows Amazon to keep track of your book.
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My Adventure into Short Reads

My Adventure into Short Reads

Are you a “Coffee Break” reader? I bet you are! In this world of tweets and texts, where emotions are expressed in emojis, we may all be evolving into “Coffee Break” readers. Most articles written on this topic say that Amazon realized the potential of this new reader in 2015 and developed a corresponding category…
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Lust for a Rolling Library Ladder

Lust for a Rolling Library Ladder

Today they had a sale: rolling library ladder hardware kits starting at $299.99. I wanted to buy it immediately. Take my Visa card. Please! The only problem is that I don’t have a library. But I always wanted a library: a whole room jammed with books on all sides with little step stools for the…
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Solved an Indie Writer’s Problem? Share the Solution

Solved an Indie Writer’s Problem? Share the Solution

“What can indie authors do to help other authors?” One the possibilities was “communicating” with authors to show the that we all have similar issues like what I call “solitary-ness,” writers block, and frustration at the way the publishing system works (or doesn’t work). Some authors have problems trying to understand distribution, marketing, uploads, meta…
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How to Make an Audiobook

How to Make an Audiobook

Audiobooks are booming, and you could be gaining an entire new readership of people who prefer listening over reading. According to the Audio Publishers Association, audiobooks have had eight years of double-digit growth. People listen to them while driving or doing chores or exercising. Some folks have vision problems and rely on audiobooks for the…
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Where Can I Get More Book Reviews?

Where Can I Get More Book Reviews?

We have all heard that reviews are a crucial part of marketing your book. The reviews you’ve gotten from your neighbor or best friend, don’t really hold much weight with a reader. They want to see a review from a reputable source or recognized reviewer. One that you can put on the back cover of…
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The Joys of Shaping Sheet Metal

The Joys of Shaping Sheet Metal

I have always been a hands-on person. From building model airplanes as a kid to working on my own cars, it has been a lifelong obsession. My formal training as an aircraft mechanic taught me how to work metal precisely. There can be no substitute for quality when working on airplanes.
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The Resurrection of Humor

The Resurrection of Humor

A good joke, as I’ve said many times, requires a butt—a person, place, or thing around which the punch line revolves. A stereotype on which everyone can agree. “An Irishman, a Greek, and an American walk into a bar.” You can bet that one of them will come out badly in the end.
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Does Anybody Really Care About What I Write?

Does Anybody Really Care About What I Write?

The qualified legal answer is: “It depends.” The real question is: Why are YOU doing this. Writing, that is. Do you really care about what you’re writing about?
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What’s a PCIP Data Block?

What’s a PCIP Data Block?

Have you looked at the copyright page of books lately? That’s the page on the back (verso) of the title page. There’s usually a lot of information in small type on it that you might consider useless or redundant. Trust me, it’s all necessary for a variety of reasons.
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Horrors – There’s Humor in There!

Horrors – There’s Humor in There!

I take full blame. In the throes of uncontrollable laughter, my friend hiccupped, “My mascara must be down to my knees!” It was. All because I’d told a funny story. The problem? We were at a funeral—a solemn, unsettling place where death tickles us under the chin and reminds us our turn is coming. Eye…
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Let Your Characters Do What Characters Need to Do

Let Your Characters Do What Characters Need to Do

So your leading character, Valerie, insults her best friend, Leah, leading to her husband getting angry and shooting Valerie’s champion poodle. What? Why did he do that? Our characters do what they are expected to do (that sometimes works) and they also do what’s not expected (that also works sometimes). Readers expect our characters to…
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Indie Publishing vs. Self-Publishing

Indie Publishing vs. Self-Publishing

What’s the difference? Should you use an Indie publisher instead of self-publishing? It’s a matter of choice—and budget. If you feel comfortable with the technology, and are willing to spend some time learning, go for it yourself. If things get scary in the process, you can always turn to an Indie publisher for help.
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