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Hallard Press Gazette

Gazette U

Gazette U

Retailers and Distributors Now that we know that Retailers are publishing companies that will sell your book only on their website. Let’s take a look at some of the largest Retailers.
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The (Two) Keys to a Car Rental

The (Two) Keys to a Car Rental

When you buy a car you get at least two sets of keys. Why? Well, in case you lose one set you’ve got a backup. You lock one set in the car, you’ve got a backup. There are two drivers and each can have their own set of keys. You can mail one set to…
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Coloring Outside the Lines

Coloring Outside the Lines

Writing is like coloring. You create a picture and color it in so that the reader can see their version of what you see. Sometimes you want to stay inside the lines and color in one direction. Other times you can get really messy, go way outside the lines, and mix purple with yellow.
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The “Publisher’s Dictionary”

The “Publisher’s Dictionary”

Back when I was a rising fifth grader, the supplies list for school included a dictionary. That’s “dictionary”—as in a printed volume with pages and a hard-red cover and the word “DICTIONARY” in white lettering across the front. “So you can look up words, learn how to spell them—and also learn the meanings,” our teacher…
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Publishing Your Book

Publishing Your Book

First, you’ve imagined and created your work. Then came the editing and proofreading. Next you designed your book so that it would be attractive and readable. Your cover looks great! People are going to want buy your book!  But… who is going to publish it?
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Photos in Your Book?  Three Tips

Photos in Your Book? Three Tips

A few photos can make an instructional, memoir, or historical book have a lot more pizzaz as well as illustrating the content in a way that words cannot. Here are three tips to make your photos look better and cost less.
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Update on Barnes & Noble “Local” Policy

Update on Barnes & Noble “Local” Policy

When Barnes & Noble CEO James Daunt announced the “local store policy” last year it started a bit of a stampede by Indie/self-published authors attempting to get their latest work stacked on a table at the front of the stores. It can be done, but there are some hoops to jump through
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Speaking Fast Food

Speaking Fast Food

I was in a Jersey Mike’s sandwich shop recently for the first time. I ordered a ham and cheese on a bun. “Would you like it Mike’s way?” the sandwich maker asked slapping my order together. “I don’t know,” I responded. “What’s Mike’s way?”
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Walking the High Line

Walking the High Line

Armchair travel in the time of Covid-19. In the late 1800s the West Side Cowboys rode and waved flags in front of Manhattan’s Tenth Avenue freight trains. New Yorkers, being of stubborn and independent character, ignored the Cowboys and their warnings. In time, after many accidents, Tenth Avenue became known as “Death Avenue.”
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Two New Books Coming from Hallard Press in 2021

Two New Books Coming from Hallard Press in 2021

More than a dozen new books from Hallard Press will be coming out during the first half of 2021. Here are two of them you might enjoy. SLUE FOOT by Margaret Edwards and LIFE FORM by Keith Wilson, MD.
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What Type Are You?

What Type Are You?

Most of us know what a “font” is. Some call it a “typeface” or “typestyle.” We speak casually of double spaced 12 pt Times Roman for manuscripts. Helvetica for headlines. Script for flourishes and decorations. But before 1440 (when Gutenburg introduced moveable type to Europe), the “hand” of the monk or scribe would be the…
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The Recipe for Writing 2021

The Recipe for Writing 2021

It’s that time of the year when writers/authors begin to fret. “I want to write. It’s in me. I’ve got to get it out. What can I do? How do I do it?” Read on…
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It’s Almost That Renewal Time of the Year Again

It’s Almost That Renewal Time of the Year Again

It’s 2021. Almost. Time to detox. Get healthy. Be active. Hydrate. Cleanse. Work out. Get into those kale and almond milk shakes. Lose 35 pounds in three months
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Seasonal Stories

Seasonal Stories

Christmas is a time for stories. Corny, inspiring, educational or just sentimental, seasonal tales are usually all about the three big ones: Conflict, Interaction, and Resolution (usually positive and often satisfying).
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Staring Down Kismet

Staring Down Kismet

Kismet, that karma, predestination, etc. etc., out of the blue thing that happens when you least expect it, thing. I was reading a piece by a friend about kismet the other day and thought, “My life has experienced a lot of kismet.” Opportunities open up. Wishes come true. Good things happen.
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Google E-Books Read Them Anywhere

Google E-Books Read Them Anywhere

Google and its new e-Book service hosts your library safely in the digital cloud, so you can read anywhere you go, using just about any device with an Internet connection.
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Try Proofreading ‘Hanukkah’

Try Proofreading ‘Hanukkah’

There are no fewer than 16 different ways to spell ‘Hanukkah’. ‘Hanukkah’ is the choice of the Library of Congress. That spelling gets the most hits on Google. JewishWeek agrees with Time that ‘Hanukkah’ is the best option. The Oxford English Dictionary lists 24 different spellings.
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The Barnes & Noble “Local Author Policy”

The Barnes & Noble “Local Author Policy”

If your name is James Patterson (best-selling author), it’s easy to get your book piled up on the feature table at the front of any Barnes & Noble store in the country. But if you are Shirley Smith (unknown Indie self-published author), it’s not as simple.
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The Miracle of Chanukah

The Miracle of Chanukah

When we, as present-day inhabitants of Planet Earth think of miracles, our thoughts turn to religious stories. These narratives have been passed down through the generations. In many instances, different peoples, believing in various modes of spirituality, have been saved through divine intervention. Such is the case of the Jewish people.
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Printed Books? Humbug!

Printed Books? Humbug!

Twenty years ago, I told my sister that  “In 20 years printed books will be novelties.” It seemed, at the time, that audio and e-books were the only way forward. We would stop killing trees and polluting waterways and burning fuel to print and deliver books. Instead, we would create and distribute books electronically. Only…
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