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Hallard Press Gazette

What’s in a Name?

What’s in a Name?

What do J.D. Robb, Robert Galbraith, and J.J. Clarke have in common? Read on for hints. . . I write my Kate Anderson Mystery Series under the pseudonym J.J. Clarke. At book clubs or author events, I often get the question, “Why do you use a pen name?”
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Secrets of The Times Best Sellers List

Secrets of The Times Best Sellers List

Authors sometimes tell us that they want their book listed on The New York Times Best Seller List. I tell them that if their name is James Patterson, or Janet Evanovich, it’s a sure thing. Otherwise, maybe not.
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The History of the Emoji

The History of the Emoji

The word “emoji” (which is also its plural) is made of two Japanese words: e and moji, which translate to “picture character.” They were first introduced in the late 1990s by Japanese phone company NTT Docomo; users could choose from 176 picture characters to add to their pager messages
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SORRY! BLAME THE CHIMP

SORRY! BLAME THE CHIMP

What happens when things break down? Last Friday there was a failure of the electronic variety. Mailchimp, the email service we use to distribute Breakfast Serial refused to work. We don’t know why. We had paid the bill. Used all the right keystrokes and mouse clicks. Nada.
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Copyright: The Engine of Free Expression

Copyright: The Engine of Free Expression

You are an owner of copyright-protected material.Find out more about how this automatic right affects your work and what it covers.Learn about the U.S. Copyright Office and the work it does to encourage creativity.From 2021 National Book Festival
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From Gen X to Millennials

From Gen X to Millennials

Sociologists categorize people into many kinds of groups for study.   This practice is especially common in the United States, where generations are classified by agreed-upon time periods of around 15 to 20 years. From the Silent Generation of the 1920s, to the up-and-coming Gen Alpha, everyone falls into one of these groups.
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The Visible Book

The Visible Book

A Look inside at Book Construction, Historic to Modern. A Look inside at Book Construction, Historic to Modern. A Video from the 2021 National Book Festival presented by the Library of Congress.Look inside the covers and learn how books are constructed. Learn how to identify the influences of historic book structures in the modern bindings…
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How to Write Good

How to Write Good

Ten tips on things to avoid when writing.
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All About Editing

All About Editing

When I was a kid reporter back in the early 60s THE CHIEF EDITOR was akin to a deity. The stereotypical editor was short, rotund, pugnacious, mean spirited, and subject to sudden, violent temper tantrums. He often had a fat cigar stuck in his face, half smoked, which he used as a pointer, hammer, and…
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Words That Aren’t Synonyms

Words That Aren’t Synonyms

Let’s get technical – Words you thought were synonyms – aren’t. That’s right Graveyard and Cemetery are not the same thing.
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10 Commonly Misspelled Words

10 Commonly Misspelled Words

Here’s a refresher on ten commonly misspelled words you might need to double check
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IBPA Conference in Orlando

IBPA Conference in Orlando

The Independent Book Publishers Association (IBPA) has announced a flexible IBPA Publishing University conference in 2022. This flagship event for IBPA, taking place continuously since 1984, is the leading annual meeting for small publishers, author-publishers, and other professionals in the independent publishing industry.  IBPA Publishing University 2022 will present a top-notch educational agenda over a two-part, virtual…
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9 Words No Longer in the Dictionary

9 Words No Longer in the Dictionary

The English language is comprised of thousands and thousands of words (more than 170,000 in the Oxford English Dictionary). But as language evolves and new vocabulary (including slang) is coined, older words that have fallen out of favor are continually retired and removed from dictionaries.
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IngramSpark Raises Printing Prices

IngramSpark Raises Printing Prices

As a result of these industry-wide challenges, effective November 6th, 2021, IngramSpark is increasing print pricing as follows: US (United States) market: 6% increase UK (United Kingdom) & AU (Australia) markets: 3% increase These changes do not apply to freight, handling, or title setup related fees.
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Do You Have an Elevator Speech for Your Book?

Do You Have an Elevator Speech for Your Book?

When someone asks you about your book, you need to be ready. You certainly want to tell them about your book, but you don’t want to bore them. That’s where the elevator speech comes in.
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CLIMATE CHANGE, FOSSIL FUELS, & ALTERNATE ENERGY NOT A NEW TOPIC OF CONVERSATION

CLIMATE CHANGE, FOSSIL FUELS, & ALTERNATE ENERGY NOT A NEW TOPIC OF CONVERSATION

We tend to think that discussions about climate change and the use of fossil fuels is new territory. Not so. Google has helpfully digitized many years of the magazine, Popular Science, which were stored as paper at the Princeton University Library.
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Five Types of Words That Need a Hyphen

Five Types of Words That Need a Hyphen

A hyphen is an essential punctuation mark used to join words and show they have a combined meaning. Hyphens are the glue that hold words together, and like glue, they can get a little messy. It can be tricky to know when to use a hyphen and when to just leave a space.
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A+ Content Now Available to Self-Published Authors

A+ Content Now Available to Self-Published Authors

Amazon’s A+ Content are images, added to your book page, to help readers delve deeper into your book via images, stand-out reviews, book quotes, etc.
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How an Individual Can Change the Course of Language

How an Individual Can Change the Course of Language

If you’ve ever read the original texts of English writers like Shakespeare or Chaucer, you might have wondered if you were reading English at all. Not only did both writers write in verse, but they used different spellings of common words.
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Metadata

Metadata

By Nancy Hellekson While doing book marketing research, I came across two excellent sources on Categories and Keywords aka Metadata.Metadata can be a scary word to some, but the simplest definition is that metadata is data that conveys information about your book. It helps your readers find your book! And it helps you sell your…
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