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Hallard Press Gazette

Lust for a Rolling Library Ladder

Lust for a Rolling Library Ladder

Today they had a sale: rolling library ladder hardware kits starting at $299.99. I wanted to buy it immediately. Take my Visa card. Please! The only problem is that I don’t have a library. But I always wanted a library: a whole room jammed with books on all sides with little step stools for the…
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Solved an Indie Writer’s Problem? Share the Solution

Solved an Indie Writer’s Problem? Share the Solution

“What can indie authors do to help other authors?” One the possibilities was “communicating” with authors to show the that we all have similar issues like what I call “solitary-ness,” writers block, and frustration at the way the publishing system works (or doesn’t work). Some authors have problems trying to understand distribution, marketing, uploads, meta…
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How to Make an Audiobook

How to Make an Audiobook

Audiobooks are booming, and you could be gaining an entire new readership of people who prefer listening over reading. According to the Audio Publishers Association, audiobooks have had eight years of double-digit growth. People listen to them while driving or doing chores or exercising. Some folks have vision problems and rely on audiobooks for the…
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Where Can I Get More Book Reviews?

Where Can I Get More Book Reviews?

We have all heard that reviews are a crucial part of marketing your book. The reviews you’ve gotten from your neighbor or best friend, don’t really hold much weight with a reader. They want to see a review from a reputable source or recognized reviewer. One that you can put on the back cover of…
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The Joys of Shaping Sheet Metal

The Joys of Shaping Sheet Metal

I have always been a hands-on person. From building model airplanes as a kid to working on my own cars, it has been a lifelong obsession. My formal training as an aircraft mechanic taught me how to work metal precisely. There can be no substitute for quality when working on airplanes.
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The Resurrection of Humor

The Resurrection of Humor

A good joke, as I’ve said many times, requires a butt—a person, place, or thing around which the punch line revolves. A stereotype on which everyone can agree. “An Irishman, a Greek, and an American walk into a bar.” You can bet that one of them will come out badly in the end.
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Does Anybody Really Care About What I Write?

Does Anybody Really Care About What I Write?

The qualified legal answer is: “It depends.” The real question is: Why are YOU doing this. Writing, that is. Do you really care about what you’re writing about?
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What’s a PCIP Data Block?

What’s a PCIP Data Block?

Have you looked at the copyright page of books lately? That’s the page on the back (verso) of the title page. There’s usually a lot of information in small type on it that you might consider useless or redundant. Trust me, it’s all necessary for a variety of reasons.
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Horrors – There’s Humor in There!

Horrors – There’s Humor in There!

I take full blame. In the throes of uncontrollable laughter, my friend hiccupped, “My mascara must be down to my knees!” It was. All because I’d told a funny story. The problem? We were at a funeral—a solemn, unsettling place where death tickles us under the chin and reminds us our turn is coming. Eye…
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Let Your Characters Do What Characters Need to Do

Let Your Characters Do What Characters Need to Do

So your leading character, Valerie, insults her best friend, Leah, leading to her husband getting angry and shooting Valerie’s champion poodle. What? Why did he do that? Our characters do what they are expected to do (that sometimes works) and they also do what’s not expected (that also works sometimes). Readers expect our characters to…
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Indie Publishing vs. Self-Publishing

Indie Publishing vs. Self-Publishing

What’s the difference? Should you use an Indie publisher instead of self-publishing? It’s a matter of choice—and budget. If you feel comfortable with the technology, and are willing to spend some time learning, go for it yourself. If things get scary in the process, you can always turn to an Indie publisher for help.
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FAPA Announces 2021 Annual Conference in Orlando

FAPA Announces 2021 Annual Conference in Orlando

Each year, the Florida Authors & Publishers Association celebrates outstanding authors, publishers, illustrators, editors, printers, and other professionals involved in the publishing industry at their Annual Conference.
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Searching for the Truth

Searching for the Truth

Michael Crichton died in 2008 at the age of 66. Many Millennials and Generation Z probably won’t recognize the name, but they may remember some of his movies and books. He wrote Jurassic Park, and The Andromeda Strain, among his 18 novels. He also wrote and then produced the movie, The Great Train Robbery, in…
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How to Price Your Print Book for Retail Bookstore Sales

How to Price Your Print Book for Retail Bookstore Sales

We get asked that all the time: “How much should I charge for my print book?” Charging too much may slow sales. Charging too little and you’re working for nothing. PLUS, the bookstores (online and bricks & mortar) need 55% of the cover price as their retail margin. How to figure it out?
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Does Your Book Meet the Standards for a Professionally Published Book?

Does Your Book Meet the Standards for a Professionally Published Book?

All authors want their books to sell; they want to share their thoughts with the world. But unless your book looks professional, your chances of meeting your goals are slim to none.
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Link to Covid-19 Vaccinations at Publix Pharmacies

Link to Covid-19 Vaccinations at Publix Pharmacies

Select Publix Pharmacies in a number of Florida counties will have Covid-19 vaccine/vaccinations available this week.
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Looking for a Common Enemy

Looking for a Common Enemy

“If you don’t behave the Romans will come and get you!” So said (I imagine), a barbarian mother to her child in their monsterskin hut somewhere back in the glory days of the Roman Empire. Or the Egyptians will come, or the Persians, or the coat hanger people, or the goblins, or just about any…
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Famous First Paragraphs & Where They Can Take Authors

Famous First Paragraphs & Where They Can Take Authors

One of the first things a junior, wet-behind-the-ears, reporter used to be told by the grizzled cigar-chomping editor was that the first paragraph of any story had to contain the “5-W’s: Who, What, Why, When, Where. And, as if that wasn’t enough, “add in ‘How” if at all possible.
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Should I Use an Aggregator? And What is it???

Should I Use an Aggregator? And What is it???

Do you remember when we first talked about Aggregators? They publish e-books in the ePub format and distribute them to multiple online channels. Instead of having to submit your e-book to each individual website, Aggregators will do it for you.
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Secrets on Writing for the YA Market

Secrets on Writing for the YA Market

They’re not just “small adults.” Writing for young readers and young adults requires some forethought and knowing the unique preferences of the audience.
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