Book Formatting, Typography, and new sources for book sales included in Sessions at FAPAcon2022
Ginger Marks, John Prince, and Keri-Rae Barnum scheduled to speak at FAPAcon2022.
Author, Illustrator and Publisher
4:00 PM – 5:15 PM – Friday
Book Formatting A to Z
Born in Lansing, Michigan Ginger Marks moved to the Tampa Bay Area of Florida in 1978. Ginger’s drive to succeed led her to become a Financial Advisor while working on the side, for her own purposes, in the field of design with the founding of Graph Inc., which eventually became DocUmeant Designs. Her love for writing and design has been the catalyst for her successful career in the publishing area. Coming from a family of published authors and speakers, it was no surprise when she, herself, embarked on the writing journey. Mrs. Marks has won numerous awards for her writing and designs. DocUmeant Designs is listed on DesignFirms.org and is in the top tier design firm out of over 20,000 design firms in the US. In 2016, she was awarded the Golden Mouse Award as the Publishing Leader of the Year by WECAI.org and in 2020 FAPA honored her with the coveted FAPA Founder’s Award.
Author, Graphic Artist and Publisher
4:00 PM – 5:15 PM – Friday
Typography: An Overlooked Factor in Book Design
John has spent a lifetime as a creative director (writer/designer) and in senior management at advertising and marketing agencies in the U.S. and Canada where he has won several national and international awards for his work. He is currently creative director at Hallard Press where he is a partner. His responsibilities include cover and interior design, editing, and business development.
8:45 AM – 10:00 AM – Saturday
Airport Stores, Book Stores, Chains: What it Takes to Get on the Shelves
Keri-Rae Barnum is the Executive Director of New Shelves Books, one of the largest book sales and marketing content providers in the US. With 15 years of extensive marketing experience, Keri is currently enjoying the ability to pair her lifelong love of books with her sales and promotion skills. She believes in helping authors – both self and traditionally published – take their book marketing and author branding to the next level.
Her focus and strengths are helping publishers and authors skip the “learning curve” and become truly successful at advertising, review acquisition and book sales online, in libraries, and in stores. Keri is a trusted authority in book marketing, speaking to numerous writing and publishing groups each year.
FAPAcon2022, the annual conference of the Florida Authors and Publishers Association, is scheduled for July 29-30 at the Hilton Orlando Buena Vista Palace hotel in Orlando. A hotel group rate discount is available for FAPA members.
Attendees can choose from six 75-minute workshops on Friday afternoon—some for beginners to the publishing industry and some for those who are more experienced. Friday’s workshops will deal with podcasting, cover design and social media.
Saturday’s sessions will feature four topics: Getting into Bookstores, Writing Query Letters and Synopses, Print on Demand, and Illustrations. Sponsors and vendors will be available to answer questions about their products and services.
Craig Pittman, author and environmental journalist, will be the keynote speaker.
Friday evening will feature a networking session on The Veranda at the hotel.
Saturday evening will see the President’s Book Awards ceremony with gold, silver, and bronze medals going to more than 80 authors from across the country.
More information on speakers and topics will be showcased in upcoming issues of Hallard Press Gazette. To register, see the schedule, and make hotel reservations visit https://myfapa.org/fapacon/